(Sorry! A terrific technique is to compose Facebook Ad Copy around studies that you might currently be competing spun clients. What makes this ad work? not my thing. Don’t try to be clever – just be clear.. Facebook is noisy, yo! State what you know about them! Avoid all mention of your brand.. You won’t use every single one of them in each piece of copy you write – you’ll see that it’s pretty hard to combine #4 and #5 (but not impossible). Pictures of your friends’ kids, their vacations,... 2. This works for any industry anywhere. Creative Credits. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE. People who are struggling with Facebook ads probably aren’t losing sleep over it (I hope!) The right Facebook ad copy can have a dramatic affect on the performance of your ads! And thanks to my lovely clients who depend on me and my skills to get results, I’ve gotten very good at something I hate doing. New announcements. Facebook Ad Copy: 5 Steps to More Conversions 1. Originally Published Apr 13, 2020 8:00 AM, updated at Apr 21, 2020. Privacy Policy. Facebook and Instagram ads are complicated AF – but I’ve created a simple 5 Ads Strategy anyone can implement to reach thousands of new students interested in a course just like yours. Then use different copy and ad creative for each segment to create more relevant ads. A simple, single image with a link, small amount of copy and a headline, they’re easy to set up and work with every type of ad objective except for video views. If you’re like me and your attention span has been shot to hell by pretty much everything on the ol’ Internet, close everything else: tabs, windows, applications. I love Facebook ads. With all of Facebook’s rules and regulations, writing ad copy for the medium seems like a daunting task. (Thanks guys!). As social media marketers, it is important to learn how to create copy that leads to conversions. For example, like the 5 Napkin Burger example below. When it comes to writing Facebook ad copy, your image and text should tell a story and relate to each other. For example, if you’re targeting people who may not have heard of your brand, you can build a series of lookalike audiences based on people who’ve bought from you or are on your Messenger subscriber list. Some common urgency phrases you can use to capture potential customers attention include: When it comes to your social marketing on Facebook, the goal is to get creative with your content and show how your product or service benefits an audience. These are the oldest type of ad in the book. Facebook ad copywriting strategies The following are tried and true copywriting strategiesthat can be applied to your ads to instantly make them yield better results. If they’re scrolling through their news feed, you may only have a few seconds to get your point across, so it’s important to keep your ad campaign as short and sweet as possible. Use the language your audience speaks and feels comfortable with. If you follow these 7 simple steps to write incredible Facebook Ad copy, you’ll be lightyears ahead of the majority of your competition, and your results will speak for themselves. But you’ll also want to make sure your copy is recognizable and in line with your brand. © 2021, Claire Pelletreau. The first line of the Parachute Home ad below speaks directly to their target audience and a problem the brand knows the audience has, by asking the question: “Sleep hot at night?”, and gives the offer as the answer immediately after. It's not about copy and design working together. Whether you have a free trial or an ebook download, your landing page should match your Facebook ad. . Headline : A short piece of text that appears in bold below your ad creative (and beside your call to action) Many e-commerce ad campaigns, like Sweaty Betty London, will test different call-to-actions based on the offer. You stopped scrolling, the message resonated with you, and now you’re convinced to buy a product from this new-found brand. Narrowing down these specifics — knowing who the segment was and what dresses and jumpsuits they liked — allowed the online retailer to create copy that resonated with potential customers. I even enjoy a little Photoshop action while creating images. The ad continues to highlight specific features that their potential customers care about when buying bed sheets. In this article, I list 15 Facebook ad copy examples. (Note: all of my examples aren’t necessarily from Facebook ads….but they could be because they really are that good). When writing for different audiences, take into account their level of knowledge about the product or service you are trying to sell. Facebook and Instagram ads are complicated AF – but I’ve created a simple, Facebook Ad Copy: 5 Steps to More Conversions. This ad from Digital Marketer not only speaks to the marketing managers’ personal experience with building a great department by asking an important question (Act 1), but also explains how they’ll get you from problem to solution (Act 2) and the benefits you’ll experience after (Act 3). Let’s get straight to the punchline: if you’re running ads on Facebook, you want results. No more, no less. That’s when the decision will be made on whether they click your ad or not. Image without link: (Image) Ratio – 1.91:1 to 4:5 What are you more likely to click on: A snappy, witty message with a video of the product or service attached to the ad, or a long wall of text explaining three different concepts with an image at the bottom? Examples. Site Terms. Plus, know what makes them eye-catching and how to apply it to your Facebook ads. A little effort, though, goes a long way. How to write Facebook ad copy that gets the RIGHT people to click: Get it inside Absolute FB Ads + Support Group. You can’t just throw an image and some decent copy together and call it a day anymore. The contents of this blog were independently prepared and are for informational purposes only. This helps different types of people picture the product in their own lives in different ways. Storytelling is a powerful tool for connecting with potential customers... 2. As you know, Facebook requires you to put a URL in the Website URL box, but also including it in the text is a smart move. I don’t even know your business’s name and I don’t need to right now. It can invite an audience to respond to your ad and your products, and inform people what will happen after they click. Good copywriting functions as a … Stick to one format and choose one that is relevant to your offer. Facebook is for new things. In this article, I will go over several tips for writing social media ad copy that converts. 1. This is something I’ve seen time and time again — with my ads management clients, ads coaching clients, and my students. Once on the AD level and you are creating your ads text and headline, SPEAK DIRECTLY TO THEM! And th… Pictures of your friends’ kids, their vacations, Buzzfeed quizzes, Candy Crush scores, posts from the 10+ groups you’re in . Ad Type: Image Ad Objective: Drive sales. But when you run your own Facebook ads, they don’t seem to encourage people to take action. As people scroll, the first thing that’ll catch their eye is your ad image/video. Think about how you can guide your audience through the steps they need to take to make a purchase. Branding + Website design by Public Persona Studio. Whether you’re new to ad copywriting or an experienced copywriter, these tips and ad examples above can help improve your social media campaigns, create brand awareness on social, and fill your funnel with warm leads. The ad copy supports the image. And there you have it: my top five tips for writing ads that not only get clicks, but the RIGHT kind of clicks. Launching a Facebook ad campaign is fairly easy. It’s actually pretty simple: I have a system for the actual creation of the copy, and five rules for writing great ad copy that I stick to every single time. Write with emotion and … Good ad copywriting can persuade your audience to click through to your website. Google. – but they are losing money. This example uses words like “genius” and “delightful”, creating positive feelings around the product. Below you’ll find my top five rules for writing truly effective Facebook ad copy. The ad copy builds an emotional connection with DigitalMarketers’ audience through a narrative. It’s your opportunity to engage your audience and drive them to take action. CTAs are often integrated as a button in your ad.However, there are cases where a brand will add a CTA in their ad copy in addition to the button. If you’re not sure about making a purchase, what’s one thing that might encourage you to jump on a deal? If you’re in the life coaching, health and nutrition, personal finance, or tons of other industries, writing emotional copy is going to be pretty simple. Both ad creative and text working together can help an audience feel better about clicking through on your offer. The copy, together with dynamic Facebook ad targeting, helped the retailer achieve a 75% increase in return on ad spend, and a 33% decrease in cost per purchase. If you want to use classic tools like paper and pen, go wild. I have never heard of you or your business before. One of the best Facebook ad copy best practices is to use simple language that a third-grade student would understand to present your point clearly – what problem you are addressing with your product or service, and why it is the best solution for that problem. Focus on getting me to click, and I can get to know you and your brand later on. Start by familiarizing yourself with the website’s ad specs, then better understand your own brand. They do NOT belong in your ad copy. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. In Facebook ads, the rule of thumb is for marketers to focus on the image. need I say more? Terms Of Service Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. If you don’t have the problem that my business helps people solve, then I don’t want you to click on my ad because I don’t want you to bring down the conversion rate on my landing page. He’s inspired by learning people’s stories, climbing mountains, and traveling with his partner and Xoloitzcuintli. In the world of Facebook ads, content isn’t king. Yes, I know. That’s an important place to begin. According to the rumors, the social network was considering doing away with the “20% text rule”. Facebook advertisers often focus on the visual creative—the video or the image—but the ad copy is equally important. So that means that people are “suffering” in some way, and you’re there to end the suffering. New life changes. Facebook ad copy matters! Don’t stop until that timer goes off! Miller’s Roast Beef, a family-owned sandwich shop based in Rhode Island, offers this conversation flow after sending a Sponsored Message to maintain a consistent tone, but a big part of its value is that the message is recognizable and connects with the potential customer. Word Choice: When writing your Facebook ad copy, use strong words with the personality that you want to be associated with your brand. Get your audience to stop scrolling on their feed. (Just you wait, Pinterest advertising. Primary ad copy: If the readers’ eyes are scrolling down, this copy will be the first part of the ad that they see. Translation? Michael Keenan The landscape of Facebook is way overdeveloped. TrinaTurk’s Facebook ad copy highlights an effective short message for a broad audience of luxury shoppers, which decreases the chances of overloading their audience and encouraging high click-through rates. Lately, Facebook turned out some new requirements for custom audience data( June, 2018) however typically it will not influence those firms utilizing their very own information accumulated by e-mail, sales groups, or companions. Write everything that comes into your head. A strong CTA button can accomplish a lot. If you worked hard on your branding, the name of your program or service, a pithy slogan or your spirit animal, that’s awesome. In one Facebook campaign, the online retailer ran one introductory sales offer with the CTA “Learn More” for shoppers who want to know what the business could offer them. One way to achieve a consistent brand tone is to use Facebook Messenger ads to not only create a conversation after someone clicks your ad, but also creates a more fun and inviting experience for consumers, which can help with conversion rates. Connected Apparel, for example, was able to create ads specifically for a lookalike audience based on their top 25% website visitors. If you’re spending money on a Facebook ad, you want to make sure it does its job. Ask yourself the following questions before you begin crafting your campaign: This can be a lot of stuff to pack into one ad. 10 Techniques for Writing Effective Long-Form Facebook Ad Copy 1. Identify your audience and write copy as if you’re having a face-to-face conversation with them. In fact, it would be like pulling teeth to get FB marketers today to imagine even testing an ad that didn't lead with a big ol' image. ), So that means that like it or not, writing ad copy is a big part of my job. I seriously geek out over targeting. If you want to keep your ad copy short and sweet, you can run click-to-Messenger ads attached to a bot flow that helps you share the information a customer needs to encourage a purchase. And the results are awesome—just look at the engagement at the bottom of the screenshot. Understand and Reflect Your Customer’s Struggle… Specifically. A creative story can also help grab the attention of your audience and become more familiar with your company, especially if you establish a clear brand voice. Melodramatic much?? Stay up to date with the latest marketing, sales, and service tips and news. Seven effective Facebook ad copy tips 1. EXAMPLE: “Congrats on getting engaged!” Check out some of the feedback I gave people below and see if you can apply it to your own copy! When I saw this ad I originally thought it was an article and clicked on it. Who It’s Targeting: This particular ad targets J. Crew’s male demographic. They only got rid of the rule last year. © 2021, ManyChat, Inc. There are four key areas where you can insert text. . Test different CTAs with each audience when putting together your ad campaign to get closer to the conversion rates and sales you’re looking for. If that catches their attention, they’ll read your ad copy. The Ad Copy Cheat Sheet. However, Facebook is the place where people come to have lengthy political discussions, bare their souls, and pass along the viral news. Keep these top tips in mind and customize to your brand to make a video with a message in minutes. Facebook has always made a big issue of text in images. You can see that users appreciate the continuity of the ad through the ad copy, headline, and image used to market a very relevant product. Though some may not like all caps text, it really does capture attention. That’s because there’s a science behind it. eep your message focused on one concept, and aim to use minimal copy. This is a problem every marketer and store owner has to face. To start, Facebook ad copy is the written copy found in Facebook advertisements. Ad Copy: This appears above your creative on your Facebook ad. The only thing I might leave open is my landing page for inspiration. The Facebook ad specs for single image ads are split into two: without link and with link. Distinct messaging helps a new audience become familiar and at ease with your brand. At the AD SET level of your Facebook ad, under DETAILED TARGETING, type in “engaged” then select the “recently engaged” relationship status option. The ad isn’t specifically aimed at targeting new or loyal customers. That’s exactly what I was hoping you’d do. The two play off of each other. Sadly there are no Facebook ads without some text. Make sure your ad tells me what I’m going to get if I click, what problem you’re going to solve, or how I’m going to end up feeling as a result of what you’re offering. And part of that puzzle is the ability to write effective Facebook ad copy. Launching a Facebook ad campaign that ROIs, however, is another story. As you can see above, Shopify really went in on the whole “meta” theme for their Facebook ad. One of the best practices in writing an ad copy is to focus on the audience. Don’t be afraid to include copy that may seem over-the-top obvious like “Click here to sign up” or “Grab your free guide here:.” Lots of people need step-by-step instructions – give ‘em what they need! Crew. Add your own twist to them, and use them in different combinations to find the best results. Create a Facebook Ad that delivers with this Facebook Ad Copy video template. Just like your Facebook ad copy needs to be relevant to your target audience. For each rule I’ll also give you an example so you can see some of these techniques in action. Individual results may vary. Increase page views with beautiful design and well-written copy. The restaurant includes the phrase “limited time” to encourage people who receive the ad to take advantage of it. They also know what to expect from you. When you’re writing your Facebook ad copy, it’s always a good idea to add the URL of the landing page in the copy itself. Privacy Policy. If I can do it, you can do it. Here are seven tips to crafting the best Facebook ad copy and ad examples you can use to inspire your next social media campaign.
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